Wild as the Moon App Privacy Policy
Last Updated: March 2026
This Privacy Policy explains how Wild as the Moon ("we", "us", or "our") collects, uses, stores, and protects your personal information when you use the Wild as the Moon mobile application ("App"). Please read this Privacy Policy carefully before using the App.
By downloading, installing, or using the App, you confirm that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.
1. About Us
Wild as the Moon is operated by Georgina King, based in Kent, United Kingdom.
Data Controller: Wild as the Moon Email: [email protected] Website: https://wildasthemoon.co.uk
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Wild as the Moon is the data controller responsible for your personal data collected through the App.
2. Information We Collect
We collect the following categories of personal data when you use the App:
2.1 Information You Provide to Us
Account information: Your name, email address, and any other information you provide when creating or updating your account.
Community content: Any comments, reflections, messages, or other content you post within the App's community features.
Communications: Any messages you send to us through the App, including support requests and feedback.
2.2 Information Collected Automatically
When you use the App, we may automatically collect certain technical and usage information, including:
Device information: Your device type, operating system and version, unique device identifiers, and mobile network information.
Usage data: How you interact with the App, including which features and content you access, the time and duration of your sessions, and navigation paths within the App.
Log data: Error reports, crash logs, and performance data that help us identify and resolve technical issues.
2.3 Information From Third-Party Platforms
The App is delivered through a third-party platform. When you create an account or log in, we may receive information from that platform in accordance with their privacy practices. We encourage you to review the privacy policy of any third-party platform you use to access our services.
3. How We Use Your Information
We use the information we collect for the following purposes:
To provide and maintain the App: Including delivering content, enabling account access, and operating community features.
To improve the App: Analysing usage patterns, identifying technical issues, and developing new features and functionality.
To communicate with you: Responding to your enquiries, sending service-related notifications, and providing updates about the App.
To moderate our community: Reviewing community content to ensure compliance with our community guidelines and Terms of Service.
To ensure security: Detecting, preventing, and addressing technical issues, fraud, or unauthorised access to the App.
To comply with legal obligations: Where we are required to process your data by law.
Lawful Basis for Processing
Under the UK GDPR, we rely on the following lawful bases for processing your personal data:
Performance of a contract: Processing necessary to provide you with access to the App and its features as set out in our Terms of Service.
Legitimate interests: Processing necessary for our legitimate business interests, such as improving the App, ensuring security, and moderating community spaces, provided these interests are not overridden by your rights and freedoms.
Consent: Where you have given us specific consent to process your data for a particular purpose, such as receiving optional notifications. You may withdraw consent at any time.
Legal obligation: Where processing is necessary to comply with a legal requirement.
4. Push Notifications
We may send you push notifications related to the App, including content updates, community activity, and service announcements. You can manage your push notification preferences at any time through your device settings or within the App.
5. How We Share Your Information
We do not sell your personal data. We may share your information in the following limited circumstances:
Third-party service providers: We use third-party platforms and service providers to help us operate and deliver the App. These providers only have access to your personal data to the extent necessary to perform their services and are contractually obligated to protect your data.
Community content: Any content you post in the App's community features will be visible to other members of the community. Please be mindful of the information you choose to share in these spaces.
Legal requirements: We may disclose your information where required by law, regulation, legal process, or governmental request, or where necessary to protect our rights, property, or safety, or that of our users or the public.
Business transfers: In the event of a merger, acquisition, reorganisation, or transfer of assets, your personal data may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your data.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes of processing, and applicable legal requirements.
When your data is no longer required, we will securely delete or anonymise it. If you delete your account, we will delete your personal data within a reasonable timeframe, except where we are required to retain it by law.
7. Data Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission, secure storage, and access controls.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.
If you become aware of any unauthorised access to your account, please notify us immediately at [email protected].
8. Your Rights
Under the UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data:
Right of access: You have the right to request a copy of the personal data we hold about you.
Right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
Right to erasure: You have the right to request that we delete your personal data in certain circumstances.
Right to restrict processing: You have the right to request that we limit the processing of your personal data in certain circumstances.
Right to data portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.
Right to object: You have the right to object to the processing of your personal data where we are relying on legitimate interests as our lawful basis.
Right to withdraw consent: Where processing is based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month. In certain circumstances, we may need to extend this by a further two months, in which case we will notify you.
You will not normally be required to pay a fee to exercise your rights. However, we may charge a reasonable fee or refuse to comply with your request if it is clearly unfounded, repetitive, or excessive.
9. Children's Privacy
The App is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete that information as soon as possible. If you believe that a child under 18 has provided personal data to us, please contact us at [email protected].
10. Third-Party Links and Services
The App may contain links to third-party websites, applications, or services that are not operated by Wild as the Moon. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party services. We encourage you to review the privacy policy of any third-party service you access through the App.
11. International Data Transfers
Your personal data is primarily stored and processed within the United Kingdom. If any of our third-party service providers transfer data outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as standard contractual clauses or adequacy decisions.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the App or by other reasonable means. The "Last Updated" date at the top of this policy indicates when it was last revised. Your continued use of the App following any changes constitutes your acceptance of the updated Privacy Policy.
13. Data Breach Notification
In the event of a personal data breach, we will follow the procedures required under the UK GDPR. Where a breach is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) without undue delay and, where feasible, within 72 hours of becoming aware of the breach. Where a breach is likely to result in a high risk to your rights and freedoms, we will also notify you directly.
14. Complaints
If you are not satisfied with how we handle your personal data or wish to raise a concern, please contact us at [email protected] in the first instance. We would appreciate the opportunity to resolve any issue before you contact the supervisory authority.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
Information Commissioner's Office Website: https://ico.org.uk Telephone: 0303 123 1113
15. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Wild as the Moon Email: [email protected] Website: https://wildasthemoon.co.uk